Doyle, P. (1995). Marketing Management and Strategy, Prentice-Hall. Gerhardy, H. , Hutchins, R.K. and Marshall, D.W. (1995). Socio-economic Criteria and Food ...
Doyle and Roth (I992, p. 59') indicate that "the goal of relationship selling is to earn the .... fective services marketing depends on the management of ...
Marketing management : strategies and programs / Joseph P. Guiltinan, .... Peter Doyle. Chichester : Wiley, 2000. 658.802 DOYL. Wireless marketing / Robert ...
theory (p. 115).” So while a review of theoretical models used in social .....marketing models to inform coalition and partnership development and management, ... of Behavioral Medicine,” in Handbook of Behavioral Medicine, W. Doyle...
Dove vs. Dior: Extending the Brand Extension Decision-Making ...
marketing decision. In the words of Kapferer (1998; p. 86): “The golden rule, therefore, is never to compromise ...management process. This suggests that research into the ..... Bottomley, P.A. and Doyle, J.R., 1996. The Formation of ...
CHARACTERIZING AND SIMULATING A ROTATIONAL GRAZING STRATEGY M.-J ...
Usual management aspects concerning for instance accounting, and marketing have ... The management of rotational grazing is a difficult problem for farmers because ... The usually reported simulation systems (e.g. Topp & Doyle, 1996) only have a .... Gibon A., Lardon S. & Rellier J.-P. (1989) The heterogeneity of ...
