Reading, Mass. : Addison-Wesley, c1998. 658.802 RAO. Basic marketing / William ....Marketing management and strategy : a reader. / edited by Philip Kotler, ...
Philip Kotler. Philip Kotler is S.C. Johnson & Son Distinguished Professor of Inter- national Marketing, Kellogg School of Management, Northwestern ..... ing Practice (Lexington, MA: Lexington Books, 1987), pp. 3–18. “The Marketing of ...
Keywords: Cultural events; Promotion, Management, Segmentation, .... (1997: 299) who state that in the “vast ma- jority of arts marketing strategies, influ- ......Kotler, Philip & Scheff, Joanne. 1997 Standing Room Only – Strategies ...
A Stéphane Ganassali, IMUS-IREGE, University - 1 Stéphane ...
Armstrong, Gary and Philip Kotler. 2000. Marketing: An Introduction. .... International Journal of Retail & Distribution Management 26 (8): 293-300. .... Witkowski, Terrence H., Yulong Ma and Dan Zheng. 2003. ...