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intensive week of training in selling, business management, and attitude. This week of .... This left them with “free time” in the fall of the year, ...
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Enterprise marketing management : the new science of marketing / Dave Sutton and Tom ... New York : Free Press, 1999. 658.802 DAY. Market-based management...
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The record of finding principles in textbooks, from marketing managers or ..... New York: The Free Press. Lockley, Lawrence C. (1964), “An Approach to ...